Medical Device Product Design: SurgRx EnSeal Tissue Sealing Handle
High-Tech Product Design: Auctor Palmtop Computer
Broadband Telecommunications Product Design: Coastcom  Advanced Intelligent Multiplexer
Consumer Electronics Product Design: Precision Navigation Car Compass
Medical Instrument Product Design :  Boston Scientific’s Embolic Coil
Medical Device Product Design: SurX SurLap R.F. Transducer Handle
Tools and Instruments Product Design: LevelLite Laser Transit
SurgRx EnSeal Universal Generator
Medical Electronics Product Design: SurX SurLap R.F. Generator
SpineView  Clinical Debrader
SurgRx “Hummingbird” Tissue Sealing Handle

Coastcom needed a new, highly flexible solution for their new Broadband Network product. It had to be easily field configurable for many different network technologies, while being very cost effective. The “AIM” product also need to be visually strong and unique, to establish a new identity for Coastcom to reflect the innovation and technical advances of the unit.

Coastcom Advanced Intelligent Multiplexer


We worked closely with Coastcom’s vendors (and a number of prospective ones) to determine the most cost-effective production processes. We took into account the AIM’s functional, safety, and regulatory requirements, as well as other criteria such as quantity and durabliity. The visual language grew out of its interface needs, such as easy “hot-swap” of the cards and redundant power supplies, and the imperative of error-free diagnostics.


By using the best process for each part (sheet metal, injection molded plastic, silk-screened labels), we reduced the production cost substantially over Coastcom’s previous products. The process also resulted in a greatly reduced part count, which simplified production, stocking of parts, and increased the unit’s reliability.